The Home of Jerky & Biltong

Welcome to New World Foods - your one-stop shop for the planet's greatest meat snacks. We are proud to offer a wide range of jerky options from our three renowned brands: Kings, Wild West, and Cruga. Our mouth-watering cuts are marinated and slow-dried to perfection, and we source only the finest quality beef to produce snacks of unparalleled taste and quality.

Join us on this savory adventure and indulge in the finest snacks whenever, wherever!.

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At Kings, we’re all about high-protein, gluten free snacking, fit for a king. Our mouth-watering cuts of British & Irish beef are marinated and slow dried to create the most tender texture.

Shop Kings Products
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When you're out exploring the wonders of the great outdoors or pushing the boundaries of your endurance, Wild West Jerky is the fuel need to go beyond and reach new heights.

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If you’re looking for a snack that is low in fat and low in calories, Cruga Biltong is your healthy and nutritious choice.

Shop Cruga Products
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Get yourself primed and ready for a delightful assortment of exciting new products that are soon to make their debut!

Coming Soon

Who Are New World Foods?

New World Foods Ltd, represents the Meatsnacks division for Valeo Snackfoods, occupies c. 80% of the UK manufacturers market share with its four core brands covering all customer snacking occasions.

Kings Elite Snacks:
The UK’s leading biltong and jerky brand. A tender, high protein, low calorie delicious snack range with a strong British heritage.

Wild West:
The UK & EU pioneering beef jerky brand appealing to consumers with an active lifestyle and a passion for the outdoors and exploration.

Cruga:
The No.1 UK biltong brand. An Artisan biltong with authentic African heritage.

Speyside Smokehouse:
Premium, innovative and unique salmon jerky, a healthy alternative to other meat substitutes.

NWF is a vertically integrated manufacturer with its branded products sold via all major UK grocers and discounters, convenience stores, forecourts and other independent retailers. The business has a growing direct-to-consumer offering via its online brand platforms, and through Amazon, OCADO and other retailers. It also offers premium private-label manufacturing for major UK and International grocers such as Tesco, Lidl, Aldi, REWE and M&S.

New World Foods has a vertically integrated robust supply chain. It has three well invested production facilities in York and Scotland.

We source quality beef, pork, chicken, salmon predominantly from the UK & Ireland and only from accredited, approved facilities. Wagyu beef is sourced from both Australia and the UK.

We have recently diversified our protein offer to include vegetarian snacking solutions.

All of out meat snacks are high in protein, gluten free, paleo friendly with no added MSG.

  • Delicious, Healthy Snacks

    To create healthy and delicious protein snacks.

  • Authenticity

    To be authentic, adventurous and ethical in everything we do.

  • Fuelling Activity

    Creating snacks that meet consumers’ needs for an active & healthy lifestyle.

United Kingdom

Tesco, Sainsburys, Morrisons, Asda, Waitrose, Coop, Lidl, Aldi, M&S, BP, Costco, Ocado, Iceland, WHSmiths, Wilkinsons, Boots, Holland & Barrett, TJ Morris, Poundland, Amazon, Nisa, Road Chef, Moto, Booker.

Europe

CircleK (Denmark), Spar (Austria), Citygross, ICA, COOP (Sweden), Lidl (Finland), Globus (Czech Republic), Albert Heijn, Asia Express Foods (Netherlands), Iceland (Kronan, Samkaup), Migros (Switzerland), Penny Markt, Netto aps, Lidl (Germany), Costco France, My American Market (France), Costco Spain, Taste of America (Spain), Carne Secca Italia (Italy), Apolonia (Algarve)

Australia

Coles, Woolworths, Costco and Aldi

Japan

Costco

UAE

Carrefour, Choithrams, Almaya Group, Spinneys

Kenya

Carrefour

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