The Home of Jerky & Biltong

Welcome to New World Foods - your one-stop shop for the planet's finest meat and plant-based snacks. We are proud to offer a wide range of the best gourmet meat jerky, vegan jerky, and authentic biltong snacking options from our three renowned brands:
Kings, Wild West, and Cruga.

Our mouth-watering meaty cuts are marinated and slow-dried to perfection.
We meticulously select only the highest quality beef and ingredients to craft our natural high-protein snacks, ensuring an unparalleled taste and quality that you can trust

Whether you're looking for a quick on-the-go protein boost or a delicious snack to savour, we'll have something to satisfy your cravings. Explore our range and discover why gym lovers and snack enthusiasts love our jerky and biltong!

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At Kings, we’re all about high-protein, gluten free snacking, fit for a king. Our mouth-watering cuts of British & Irish beef are marinated and slow dried to create the most tender texture.

Shop Kings Products
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When you're out exploring the wonders of the great outdoors or pushing the boundaries of your endurance, Wild West Jerky is the fuel need to go beyond and reach new heights.

Shop Wild West Products
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If you're looking for a satisfying snack in-between meal, CRUGA Biltong is a flavourful, high protein option.

Shop Cruga Products
Sides

Get yourself primed and ready for a delightful assortment of exciting new products that are soon to make their debut!

Coming Soon

Who Are New World Foods?

New World Foods (Europe) Limited, represents the Meatsnacks division for Valeo Foods UK, with its four core brands covering all customer snacking occasions.

KINGS Elite Snacks:
The UK’s leading biltong and jerky brand*. A tender, high protein, delicious snack range with a strong British heritage.

*No.1 Jerky and biltong brand in Supermarkets Circana latest 12 weeks w/e 10th August 2024

WILD WEST:
The UK & EU pioneering beef jerky brand appealing to consumers with an active lifestyle and a passion for the outdoors and exploration.

*Fastest growing jerky and biltong brand in the market' - Circana latest 52 weeks w/e 10th August 2024

CRUGA:
If you're looking for a satisfying snack in-between meals, CRUGA Biltong is a flavourful, high protein option with authentic African heritage.

SIDES:
We’ve teamed up with The Sidemen to bring you a range of SIDES flavoured Chicken and Beef strips. Why not try our Best Selling Korean BBQ Steak Strips?*

*Highest value and volume Sides line Circana latest 12 weeks w/e 10th August 2024

  • Delicious Snacks

    To delicious protein snacks for all to enjoy!

  • Authenticity

    To be authentic, adventurous and ethical in everything we do.

  • Fuelling Activity

    Creating snacks that meet consumers’ needs for an active & healthy lifestyle.

United Kingdom

Tesco, Sainsburys, Morrisons, Asda, Waitrose, Coop, Lidl, Aldi, M&S, BP, Costco, Ocado, Iceland, WHSmiths, Wilkinsons, Boots, Holland & Barrett, TJ Morris, Poundland, Amazon, Nisa, Road Chef, Moto, Booker.

Europe

CircleK (Denmark), Spar (Austria), Citygross, ICA, COOP (Sweden), Lidl (Finland), Globus (Czech Republic), Albert Heijn, Asia Express Foods (Netherlands), Iceland (Kronan, Samkaup), Migros (Switzerland), Penny Markt, Netto aps, Lidl (Germany), Costco France, My American Market (France), Costco Spain, Taste of America (Spain), Carne Secca Italia (Italy), Apolonia (Algarve)

Australia

Coles, Woolworths, Costco and Aldi

Japan

Costco

UAE

Carrefour, Choithrams, Almaya Group, Spinneys

Kenya

Carrefour

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