New World Foods (Europe) Limited is the UK’s leading meat snacks group and a proud division of Valeo Foods. As Europe’s largest producer of jerky and biltong, we hold approximately 60% of the UK market and export to over 20 countries worldwide.

With three state-of-the-art BRC-accredited manufacturing facilities located in York and Wigan, we expertly process a variety of proteins including beef, pork, chicken, and salmon.

By adding Pub Originals snacks to our portfolio, we have further strengthened our range.

We supply all major UK retail, discounter, convenience, foodservice leisure and travel channels.

Five distinct brands dedicated to crafting outstanding British snacks for everyone to enjoy...

KINGS® Elite Snacks:
The UK’s leading biltong and jerky brand*. A tender, high protein, delicious snack range with a strong British heritage.

*No.1 Jerky and biltong brand in Supermarkets Circana latest 12 weeks w/e 10th August 2024

WILD WEST®:
The UK & EU pioneering beef jerky brand appealing to consumers with an active lifestyle and a passion for the outdoors and exploration.

*Fastest growing jerky and biltong brand in the market' - Circana latest 52 weeks w/e 10th August 2024

CRUGA®:
If you're looking for a satisfying snack in-between meals, CRUGA® Biltong is a flavourful, high protein option with authentic African heritage.

SIDES®:
We’ve teamed up with The Sidemen to bring you a range of SIDES® flavoured Chicken and Beef strips. Why not try our Best Selling Korean BBQ Steak Strips?*

*Highest value and volume SIDES® line Circana latest 12 weeks w/e 10th August 2024

PUB ORIGINALS
Super tasty treats for lovers of classic British pub snacks, proudly made in Wigan, Lancashire.